This book shows works from different artistic backgrounds all falling under the unprecedented theme of greatness in art. Yet it has continued to be an issue throughout the century, as a source of renewal excessive practices. Confronted with other mass visual languages which resorted to big screen such as advertising or cinema, twentieth-century artists have responded to the challenge of popular culture with similar means.

Focusing on the 20th and 21st centuries, the catalogue brings out in-depth essays, unprecedented interviews and records of works, thus enabling readers to explore the Great in its multiple dimensions.